Discovery
Show up while riders are deciding what to do next.
THE DIRT HOUSE / PARTNERSHIPS
Meet riders
in the moment.
The Dirt House is being built for the point where a rider decides where to go, what to ride and what makes the whole weekend better.
See the pilot pathBuilt around rider utilityClearly labelled commercial workStart with a measurable test
WHY IT MATTERS
Not interruption.
Useful presence.
We’re designing brand involvement around utility and culture: helping riders discover better events, prepare properly and make more of the time around the ride.
Context
Be relevant to the event, discipline and kind of weekend.
Trust
Keep commercial work clear, useful and properly labelled.
PARTNERSHIP SURFACES
Event discovery
Considered placements in discovery, calendar and regional guides.
FOR EVENT & GEAR PARTNERSEditorial
Useful stories, rider guides and original field content — clearly marked.
FOR CULTURE & CONTENT PARTNERSOn the ground
Future event-weekend activations, practical guides and local collaborations.
FOR EXPERIENCES & VENUESHOW WE WOULD WORK
Start small.
Make it matter.
Early partners help shape the right kind of involvement. We will not publish made-up reach, sell unverified inventory or blur paid placements with editorial.
- 01Define the rider, event or region you want to support.
- 02Build a useful test — not a generic logo placement.
- 03Measure the response and decide what earns a bigger role.
FOUNDING PARTNERS
Build the house with us.
Tell us what you’re trying to achieve and we’ll share the founding-partner thinking. This is an early conversation, not a pre-priced media buy.